X Store (2023) was my first experience combining research with a more business-oriented design context. In collaboration with Ine Vanoeveren and commissioned by Hogeschool PXL, we developed a virtual store platform that allowed students to present and explain their products in a personalized digital environment. The goal was to offer a low-barrier, cost-effective alternative to traditional retail, supporting both practical presentation needs and a more immersive product narrative. The virtual store complemented a physical pop-up at PXL, shown from 18 to 22 December 2023.